07-28-2026, 06:22 AM
If you've ever asked what is oud, the answer lies in one of the rarest and most luxurious ingredients in perfumery. Oud is a fragrant oil extracted from the resinous heartwood of agarwood trees, producing a scent that is rich, woody, smoky, warm, and slightly sweet. Its natural rarity and remarkable longevity have made it a prized ingredient in premium perfumes, attars, and fragrance oils for centuries. Understanding what is oud reveals why it is often called "liquid gold" and why it remains a symbol of elegance, craftsmanship, and timeless luxury.