10-07-2026, 11:25 PM
I think a diversified approach works better than depending on paid advertising alone, especially given the restrictions that can affect cannabis and CBD businesses. SEO for restricted industries can be particularly useful here, with local SEO, useful educational content, a well-optimized Google Business Profile where permitted, and email marketing helping build visibility over time. Social media can also be useful for community engagement, although businesses need to stay aware of each platform’s current policies. I’d focus on accurate product information, transparent messaging, age-appropriate marketing, and avoiding unsupported health claims. Tracking organic traffic, local searches, conversions, and repeat customers can also help identify which channels are actually producing results.