What Marketing Strategies Work Best for Dispensaries and CBD Companies?

[rewiwa]

Hello everyone.

I’m curious how dispensaries and CBD businesses are approaching digital marketing today, especially with different advertising restrictions across platforms. For newer businesses, what strategies have you found effective for building visibility, attracting local customers, and generating repeat business without relying too heavily on paid ads? 

I’m particularly interested in marketing for dispensaries and CBD companies and whether SEO, content marketing, email campaigns, social media, or local search tends to deliver the best results. Are there specific approaches that help build trust while staying compliant with advertising policies? 

I’d appreciate hearing what has worked for others and any mistakes worth avoiding.

[FrankJScott]

I think you could probably google that

[hafohof]

I think a diversified approach works better than depending on paid advertising alone, especially given the restrictions that can affect cannabis and CBD businesses. SEO for restricted industries can be particularly useful here, with local SEO, useful educational content, a well-optimized Google Business Profile where permitted, and email marketing helping build visibility over time. Social media can also be useful for community engagement, although businesses need to stay aware of each platform’s current policies. I’d focus on accurate product information, transparent messaging, age-appropriate marketing, and avoiding unsupported health claims. Tracking organic traffic, local searches, conversions, and repeat customers can also help identify which channels are actually producing results.